Preferred Hotel Group, Inc. (“PHG,” “we,”
“us,” or “our”) has created this privacy
share, and secure your personal information on the websites https://preferredhotels.com
and https://iprefer.com (the “Websites”), which we own and
operate as the data controller.
- Information Collected
- Our Legal Basis for Processing Your Information
- How We Use Your Information
- How We Share Your Information
- Do Not Track
- Transfers and Storage of Information
- Your Rights regarding Your Information
- Data Retention
- Third Party Websites, Content, and Resources
- Contact Us
I. Information Collected
Information You Provide to Us. When you use our Websites,
such as when you reserve a room with one of our Preferred properties, or take
advantage of special offers through our I Prefer loyalty program, we, or our
service providers (acting on our behalf), collect “personal information”
(which is information that on its own or when combined with other information,
can be used to identify you) that you provide to us, such as your first and
last name, email address, telephone number(s), postal address, and (when you
purchase travel or make a reservation online) payment card information. We also
collect more specific information that you provide, like travel behavior and
lifestyle. Some of this more specific information is collected on our Websites,
and some is collected from sources like business reply cards that are bound
into various trade publications, and marketing partner data forms that are distributed
at the front desk at all Preferred properties.
Information Collected Automatically. When you use the Websites,
we or our service providers, will also collect information about your use of
the Websites and the device you use to access the Websites (e.g., your computer,
tablet, phone, etc.) such as your IP address and country location, browser information
(including browser type, capabilities, and language), operating system, the
date and time you accessed the Websites, and Websites usage information, including
the paths taken as you move from one webpage to another webpage (i.e., your
“click stream” activity).
Information from third Parties. We also receive data from
outside sources, and we combine this information with other information about
you to facilitate more relevant, targeted communications as well as develop
products and services that better suit our customers’ needs.
II. Our Legal Basis for Using Your Information
If you are accessing our Websites in the European Economic Area (“EEA”),
then applicable law requires us to ensure that we only process your personal
information where we have a legal basis to do so. We will only process your
personal information where at least one of the following applies:
- If it is in our legitimate interests or the legitimate interests of others
(such as our Preferred properties) to use your personal information. For example,
it is in our legitimate interests to use your personal information to improve
our Websites, and to share your personal information with third parties who
provide services to us relating to our Websites. If you would like further
information about how we decide when a particular use is in our legitimate
interests, you may contact us using the contact details set out below.
- We need to use your personal information to perform our responsibilities
under a contract we have with you (including, for example, processing your
reservations, fulfilling your travel-related orders, and administering our
I Prefer loyalty program).
- Sometimes we may ask for your consent to use certain types of personal
information (e.g., by asking you to tick an online box). In these circumstances,
your consent will be our legal basis for processing your personal information.
If you have provided consent, you may withdraw it at any time. You may do
this by “opting out” where we give you the opportunity to do so,
or by contacting us using the contact details below.
Cookies. We use cookie technology as part of the Websites’
statistical reporting and for other purposes related to making the Websites
available to you. A cookie is a small piece of information sent by a website
that is saved on your hard disk by your computer’s browser. It holds information
a website may need to personalize your experience, including by determining
whether you are logged in to your account.
If you prefer, you can configure your browser to reject all cookies, or to
notify you when a cookie is set. Each browser is different, so check the “Help”
menu of your browser to learn how to change your cookie and privacy preferences.
For more information about HTTP cookies and how to disable them, or restrict
the categories of cookies you wish to accept, you can consult the information
at www.allaboutcookies.org/manage-cookies/. However, if you reject cookies,
your use of the Websites may be impaired.
Web Beacon. A web beacon is an electronic image, also called
a single-pixel or clear GIF, placed in the code of a webpage or in emails. The
Websites use web beacons and similar technologies to track traffic patterns
of users as they navigate from one page to another. This information may help
us improve our users’ browsing experience. We also use web beacons through
a third party website analytics provider, as well as standard web server log
files, to help us count visitors and evaluate the technical capacity of the
Websites. This information tells us how many people visit the Websites and helps
us decide how to arrange pages in the most user-friendly way.
IV. How We Use Your Information
We (and our service providers) will use your personal information for the
- To provide the features and functionality of the Websites to you.
- To facilitate your hotel reservations and experience purchases.
- To give you rewards through the I Prefer loyalty program, and to inform
you about special promotions that run throughout the year.
- To identify you as the sender of, and to process, your emails.
- To respond to questions and comments.
- To improve, enhance, and tailor the Websites for you (for example by providing
content or features that match your interests), and to improve and enhance
the overall experience for all users of the Websites.
- To send you emails or postal mail about special offers or promotions, if
you have consented to this.
- To introduce you to additional value-added services offered by our partners
that we feel may be of interest to you, if you have consented to this.
We may anonymize your information (for example by aggregating it with other
individuals’ personal information so that it no longer identifies you)
and use it for other purposes in anonymized form.
V. How We Share Your Information
We will share your personal information for the following purposes:
- Our Affiliates: Other PHG businesses (our “Affiliates”)
jointly use personal information for the purposes described in this Privacy
Policy, where this is acceptable under applicable law.
- Business transfers: If a third party acquires all or substantially
all of our assets, your personal information, and any other information that
we have collected in connection with the Websites, will be transferred to
such third party as part of our business assets. Also, if any bankruptcy or
reorganization proceeding is brought by or against us, all such information
will be considered part of our assets and may be sold or transferred to third
- Legal purposes: We will share your personal information
with third parties (including, potentially, government agencies) if required
or requested to do so by law, or if we believe such action is necessary or
advisable in order to: (1) conform to the requirements of the law or comply
with legal process served upon us; (2) protect or defend our legal rights
or property, the Websites, or our users; (3) investigate, prevent, or take
action regarding illegal activities, suspected fraud, situations involving
potential threats to the physical safety of any person, or violations of our
- Service providers: We use third parties to perform services
on our behalf, such as payment processing, email marketing, analytics, promotions,
and customer service. These service providers will access your personal information
as necessary for them to perform their duties. For example, we will share
bank details and payment card information with payment processors when you
provide a payment card in connection with a purchase.
The Websites are intended for use only by persons who are at least 18 years
of age. Accordingly, we do not and will not knowingly collect personal information
from anyone whom we know to be under 18 years of age. If you are under the age
of 18, you may not use the Websites unless your parent or guardian has provided
us with their consent for your use of these Websites.
VII. Do Not Track
We do not currently take actions to respond to Do Not Track signals because
a uniform technological standard has not yet been developed. We continue to
review new technologies and may adopt a standard once one is created.
VIII. Transfers and Storage of Information
If you reside in a country other than the United States of America, you should
be aware that the data that we collect from you will be transferred to, and
stored in the United States The laws of the United States may not protect the
privacy of your information at the same level as provided by the laws of your
country. In an effort to safeguard individual privacy, we will only transfer
personal information from the EEA to the United States if one of the following
applies: we have entered into an agreement using standard contract clauses (approved
by the European Commission or a data protection authority) with our service
provider or Affiliate regarding the transfer; the service provider that transfers
the data is certified under the EU-US Privacy Shield Framework; or you give
your express consent to the transfer.
If you have any questions about our transfer of personal information to the
United States, or would like further information, please contact us using the
IX. Your Rights Regarding Your Information
If you are in the EEA, you have certain additional rights in relation to your
personal information. If you would like further information in relation to these
or would like to exercise them, please contact us using the contact details
below at any time. You have the right to request that we:
- provide access to any personal information we hold about you;
- update any of your personal information which is out of date or incorrect;
- delete any personal information which we are holding about you;
- restrict the way that we process your personal information;
- prevent the processing of your personal information for direct-marketing
- provide your personal information to a third party provider of services;
- provide you with a copy of any personal information which we hold about
- consider any valid objections which you have to our use of your personal
We will consider all such requests and provide our response within a reasonable
period (and in any event within any time period required by applicable law).
Please note, however, that certain personal information may be exempt from such
requests in certain circumstances. If an exception applies, we will tell you
this when responding to your request. We may request you provide us with information
necessary to confirm your identity before responding to any request you make.
You may ask us to stop using your personal information for advertising or
marketing purposes at any time. If you wish to do this, please follow the removal
instructions in any communication you receive, or contact us using the information
X. Data Retention
We will generally store information associated with your account until it
is no longer necessary to provide services to you, until you ask us to delete
it, or until your account is deleted, whichever comes first; but there are some
exceptions to this general rule. We will retain information from deleted accounts
to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot
problems, assist with investigations, enforce our agreements, and take other
actions permitted by law. For more information, contact us using the details
XI. Third Party Websites, Content, and Resources
Please be aware that when you are using the Websites, you could be directed
via links or other means to third-party websites, content, and resources that
are not affiliated with the Websites or PHG. These third-party websites, content,
and resources may send their own cookies to visitors, collect data, and/or solicit
and use your personal information in ways different than those set forth in
of the third-party providers of these other websites, content, and resources
and cannot provide you with information regarding the security of any personal
information they collect.
We will take reasonable steps to protect the security and integrity of all
personal information provided to these Websites. However, please note that we
cannot guarantee that any information transmitted through the Internet or stored
on our system or otherwise in our care will be absolutely safe from prohibited
intrusion by others. We will have no liability for disclosure of your information
due to errors or unauthorized acts of third parties during or after the transmission
or storage of your personal information.
in the hospitality industry, changes in the law or technology, or changes in
our privacy practices. If we make any material changes we will provide you with
a prominent notification prior to the change becoming effective. We encourage
you to periodically review this page for the latest information on our privacy
XIV. Contact Us
If you have any questions or comments regarding our privacy practices, you
may contact us using the following details:
||Preferred Hotel Group, Inc.
311 South Wacker Drive
Chicago, Illinois 60606 USA
In addition, if you are in the EEA and you have any complaints about how we
use your Personal Information, you have the right to lodge a complaint with
the data protection authority in your country or seek a remedy through local
courts if you believe your rights have been breached. A list of data protection
authorities is available at
Effective Date: May 24, 2018