Omran, Oman’s tourism development company, signed an agreement with Preferred Hotels & Resorts, the world’s largest independent hotel brand, to provide sales, marketing, and distribution support to Atana Hotels in Oman. The strategic decision is set to highlight Musandam, one of Oman’s most idyllic areas, and support the long-term tourism goals of the Sultanate.
Owned by Omran, Atana Musandam and Atana Khasab are both 4-star boutique properties, located in the Musandam peninsula. With spectacular views onto the fjord of the Strait of Hormuz, the location continues to attract both regional and international travellers eager to explore Oman from a different perspective.
Preferred Hotels & Resorts represents the finest and most diverse global portfolio of independent hotels and independent hotel experiences. As members, both Atana properties can leverage the brand’s unrivalled sales capabilities in the corporate and leisure travel segments, innovative marketing programmes, distribution platforms, and network of sales professionals located in almost 40 offices worldwide.